Spotify, the world’s largest music streaming service that has over 159 million users which includes over 71 million Premium subscribers has just launched in South Africa. The service is also now available in Romania, Vietnam and Israel. As part of the launch, the service has curated playlists for audiences in these countries.
The launch in South Africa is the company’s first venture in Africa which has a fast growing uptake of mobile technology and improving communication infrastructure. The streaming service which went live yesterday (12th March 2018) is offering a 30-day free trial for those who subscribe to the premium service which costs R59.99/month. The streaming service is available on the Apple App Store, Google Play Store, and the Microsoft Store. It also can be accessed on Xbox and PlayStation consoles, televisions, and smart speakers.
The pricing in South Africa is a significant discount to that of US subscribers who pay US$9.99/month or US$14.99 for the family plan for up to 6 users. South Africans already have a number of music streaming services available to them. This includes Google Play Music, Apple Music and Deezer. With Spotify being the world’s largest streaming service, there is no doubt that the South African audience will favour the service.
Featured image | Spotify logo: wikimedia commons
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